Straight answers about paid ads and working with us
Short answers first. Details follow where they help.
About Orange Advertising
What does Orange Advertising do?
Orange Advertising runs paid ads on Google, Meta and LinkedIn, plus the landing pages and tracking behind them, for businesses that need qualified inquiries. We measure success by qualified leads, not clicks.
Who is Orange Advertising?
Orange Advertising runs its own paid acquisition in-house across Google, Meta and LinkedIn. That in-house work is where we built the process we now offer.
Services
Which ad platforms do you run?
We run Google Search, Meta (Facebook and Instagram) and LinkedIn Campaign Manager. LinkedIn suits B2B and high-ticket audiences. If you need another platform, ask and we will say plainly whether we do it.
Do you build landing pages?
We design landing page tests for the ads we run, with a success measure set before the test starts. We check that the sample is big enough before we call a winner.
Do you audit an existing ad account?
Yes. An audit covers policy and disapproval cleanup, a search-term review for wasted spend, and checks that your live landing page links work. We then fix what we find, with your approval on anything big.
Process and measurement
What is a qualified lead?
A qualified lead is a form submission that passes our qualified-lead tracking, which is stricter than a plain form fill. It is not a closed sale.
How do you track qualified leads?
We import GA4 events into Google Ads, make qualified leads the primary goal and check tracking on every landing page URL. That way reports count real inquiries instead of raw form fills.
Why do you test one change at a time?
We test one change at a time so we know which change caused a result. When a result rests on too little data, we label it directional instead of rounding it up.
What does a weekly report include?
A weekly report covers spend, clicks, qualified leads and cost per qualified lead. It also says what changed and what we propose next, in plain language.
Who approves budget changes?
You approve budget changes. We propose them, and nothing big goes live without your approval.
How do you decide what to change in my ads?
We start from your search terms, tracking and landing page data. Then we change one thing at a time and report what happened.
Results and honesty
Why do you call some results directional?
We call a result directional when the sample was too small to prove it with confidence. We say so instead of presenting it as settled.
Do you guarantee leads, rankings or return on ad spend?
No. We don't guarantee outcomes. We show what we track, what we changed and what the data does and doesn't support.
Cost, timing and getting started
How much does it cost?
It depends on your account and goals. Call us and we will tell you what we would do and what it would take.
How long do ads take to work?
Search ads can show early data in the first few weeks, but a meaningful read needs enough clicks and leads. We tell you when the data is still thin, and we promise no timeline for results.
How do I start?
Call us and tell us what you sell and where you advertise. We say plainly what we would look at first.
What happens when I call?
We listen to what you sell and where you advertise, ask what isn't working and say plainly what we would look at first.
Still have a question?
Call us and tell us what you sell and where you advertise. We'll say plainly what we would look at first.